Designing and building a website without completing the content planning above means you’re working blind – it’s really important to get everything lined up and ready for the new site.
Tradiedesign help our clients during these initial stages to make sure everything is done. We can do it for you, or help make sure you do it right – either way, proper preparation will make your site work hard and win you new business.
An ongoing Process
Your website shouldn’t be viewed as a ‘project’ that can be completed and left. Things are always changing online; from Google’s algorithm to design styles and trends, it’s all in a continual state of flux, so you’ll need to keep on top of things.
Content planning should run for at least 12 months so you have a complete strategy for your content for the full financial year.
One thing is definitely true about your site – the bigger it is, with lots of well-written, relevant Content, the more likely it is to get found by your potential customers.
The more it gets found, the more new business you win from it. It’s not rocket science by any means, but planning your content properly is essential.