marketing strategy | Websites for Tradies | Marketing for Tradies
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marketing strategy

When your site goes live the work begins to market it to your prospective customers and converting into new Happy Clients.

Inbound marketing can help potential customers find your website.

It’s one thing having a website, it’s another thing making sure it appears in the search engines. On-page SEO and backlinks are an important part of getting your site ranking, but if the content isn’t there in the first place, there’s nothing to rank.

Marketing Your sites is a mix of various activities – from off-line promotion to content marketing and Social Media.

When we put client sites live, we discuss the options for on-going marketing and the tools available to both do this and measure ROI.

If you’re paying someone to market your site, do your SEO or produce content for you, ask them how they are going to identify ROI effectively.

Tradiedesign help our clients to plan and implement digital marketing campaigns including:

  • Inbound Marketing (we’re a Google Partner)
  • Social Media Marketing
  • Blog and Content marketing
  • Pay-per-click advertising and management
  • On-going site improvements and development

We’ve also got a design-for-print department that can look after:

  • Branding and logo work
  • Brochures, leaflets and ephemera
  • Digital brochures
  • Exhibitions and events
  • Creative artworking and on-demand design services
  • Custom Apparel design online (here is Tradieapparel)

Identifying what works

Marketing any site starts with research and this is an important part of the process to identify what sort of marketing you should be doing and through which channels.

It’s all too easy to spend your budget on marketing without knowing which channel is providing the best returns.

For example, we’re all told that we should be all over Social Media – but do you have the resources to effectively manage every channel? If not, then focus on one and do that one channel really well.

Tradiedesign help you to properly plan and implement your online marketing.

Talk to us about planning your site Marketing today.